Jolie Laide North Coast GSM 2022

Grapes: Grenache, Syrah, Mourvèdre

Region: North Coast, Ca

Farming: Organic

The name Jolie-Laide translates loosely to “Pretty-Ugly,” a French term of endearment used to describe something unconventionally beautiful. Based in Sonoma County, California, Scott and Jenny Schultz work with a small group of growers to source fruit from exceptional vineyard sites — stretching from San Benito and Monterey Counties in the Central Coast AVA, up through Sonoma, and further north into Mendocino County. Scott began his transition into winemaking after moving from Chicago to manage the beverage program at Thomas Keller’s Bouchon in Napa Valley. As he recalls, “Everyone I met was a winemaker, so on my days off I followed people around to see what they were doing.” Before long, he secured the role of cellar master at Realm Winery, followed by time with Arnot-Roberts and then Pax Mahle, contributing to both the Pax and Wind Gap labels. His passion for the craft ultimately led him to launch his own project, Jolie-Laide, in 2010. The 2022 North Coast GSM is 55% Jemrose Vineyard and 45% Hawks Butte Vineyard. The combination of these three grape varieties from two of their favorite vineyards is not to be missed.