Marziano Abbona Favorita 2024
- Connect Wine House
- Jan 20
- 1 min read

Grape: Favorita
Region: Langhe, Italy
Farming: Organic
The Abbona winery is represented by the hard work of the first Marziano Abbona and his son Celso. Celso Abbona was among the first of his generation to believe in the potential of Dogliani and its territory. Together with his family, Celso planted the legendary vineyard Bricco Doriolo, located in Santa Lucia di Dogliani. Today, this vineyard not only embodies the historical memory of the company, but it represents one of the most prestigious single vineyards of Dogliani. The winery’s flagship wine comes from this vineyard, named the Papà Celso in honor of this great man. Upon the death of Celso in 1964, the winery was passed on to his sons, Marziano (named after his grandfather) and Enrico Abbona. The brothers transformed the family business – a traditional farm – into a winery. They began their first bottlings of Dolcetto under the name of the family and, in the footsteps of Celso, continued to invest in the territory and vines of Dogliani. In 2007, the winery celebrated 30 years from the first vintage of Papà Celso. The following year, Chiara, the youngest daughter of Marziano Abbona, entered the business. The work of the new generations and their use of modern technology pushed the winery to renew its communication style, utilizing social networks. Favorita, one of the oldest white grape varieties planted in the Langhe, has always been appreciated for its productivity as well as its pleasantness and freshness, making it a truly distinctive white of the Langhe.



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